Privacy Policy

Last updated: April 2025

Introduction

At Lis DIQUÁ Strategic Marketing, we are committed to protecting the privacy and security of the personal data of our clients and users. This Privacy Policy describes how we collect, use, store and protect the information you provide to us through our website, contact forms and other means.

By using our services, you accept the practices described in this Privacy Policy. We recommend reading this document carefully to understand how we handle your personal data.

Data Controller

Lis DIQUÁ Strategic Marketing
Email: liscoi.mkt@gmail.com
Phone: +52 55 33 32 9026

Personal Data We Collect

We may collect the following types of information:

Identification data: Full name.
Contact data: Email address, phone number, WhatsApp.
Technical data: IP address, browser type, device used, time spent on website, pages visited.
Commercial information: Business website, sector, company size.
Communications: Content of emails, messages or calls we maintain with you.

Purposes of Data Processing

We use the collected information for the following purposes:

• Service provision: To provide the marketing and consulting services you request.
• Communication: To respond to your inquiries, requests or comments.
• Service improvement: To understand how you use our services and improve our offering.
• Marketing: To send you information about our services, news, promotions or events that may be of interest to you.
• Legal compliance: To comply with applicable legal and tax obligations.

Legal Basis for Processing

We process your personal data based on:

• Your consent, which you can withdraw at any time.
• The execution of a contract or the application of pre-contractual measures at your request.
• Our legitimate interest in developing and improving our services and maintaining a commercial relationship with you.
• Compliance with legal obligations to which we are subject.

Data Retention

We will retain your personal data for the time necessary to fulfill the purposes for which they were collected, including compliance with legal, tax, accounting or reporting obligations. To determine the appropriate retention period, we consider the amount, nature and sensitivity of personal data, the potential risk of harm from unauthorized use or disclosure, the purposes for which we process the data and whether we can achieve those purposes through other means.

Data Recipients

We may share your personal data with:

• Service providers: Companies that help us provide our services (web hosting, email marketing, CRM, payment processing).
• Competent authorities: When required by law, regulation or legal process.

We do not sell, rent or share your personal data with third parties for marketing purposes without your consent.

International Data Transfers

Some of our service providers may be located in countries outside of Mexico. In these cases, we ensure that adequate safeguards exist to protect your personal data in accordance with this Privacy Policy and applicable legislation.

Security Measures

We implement technical, administrative and physical security measures designed to protect your personal data against unauthorized access, use, modification, disclosure or destruction.

Your Rights

In accordance with Mexican legislation on personal data protection, you have the right to:

• Access your personal data.
• Rectify your data when it is inaccurate or incomplete.
• Cancel your data (delete it from our databases).
• Object to the processing of your data for specific purposes.
• Limit the use or disclosure of your personal data.
• Revoke the consent you have given us for processing your data.

To exercise these rights, send an email to liscoi.mkt@gmail.com with the subject “ARCO Rights”. Your request must include:

• Your full name.
• Documents that prove your identity or that of your legal representative.
• Clear description of the personal data regarding which you seek to exercise any of your rights.
• Any other element that facilitates the location of your personal data.

We will respond to your request within a maximum period of 20 business days.

Cookies and Similar Technologies

Our website uses cookies and similar technologies to improve your browsing experience, analyze site usage and personalize content. You can configure your browser to reject all cookies or to notify you when a cookie is sent. However, if you disable or reject cookies, some parts of our website may not function properly.

Changes to This Privacy Policy

We may occasionally modify this Privacy Policy to reflect changes in our information practices or applicable legislation. The updated version will always be available on our website with the date of the last update. We recommend reviewing this policy periodically to stay informed about how we protect your information.

Consent

By providing us with your personal data, whether through our website, email, phone or any other means, you consent to the processing of your personal data in accordance with this Privacy Policy.

Contact

If you have questions, comments or concerns about this Privacy Policy or the processing of your personal data, you can contact us at:

Email: liscoi.mkt@gmail.com
Phone: +52 55 33 32 9026

This Privacy Policy has been prepared in accordance with the Federal Law on Protection of Personal Data Held by Private Parties, its Regulations and the Privacy Notice Guidelines.